The Biggest Obstacle for Women Renovators

The podcast for women who want to create income and a life they love through renovating

Join serial renovator Bernadette Janson as she explores the ins and outs of renovating for profit!

Bernadette has over 30 years of experience in the renovating for profit business. She’s a registered nurse, a renovator, a mum, and a teacher.

273 – From “Just a Hobby” to Profitable Business: The Mindset Shift That Matters

Bernadette sits down with money mindset mentor Denise Duffield-Thomas to explore one of the most underestimated drivers of financial success for renovators, the beliefs we hold about money.

While many aspiring renovators focus on strategy, feasibility, and profit margins, Denise reveals that the real barrier to wealth is often invisible… the unconscious money stories formed long before the first deal is ever done.

In this conversation, Bernadette and Denise unpack how childhood experiences, cultural conditioning, and social expectations shape the way women think about earning, charging, investing, and building wealth.

From undercharging and guilt about wanting more, to the impact of tall poppy syndrome and the pressure to be “nice”, this episode shines a light on the hidden forces that can quietly sabotage financial success.

If you’ve ever hesitated to charge what you’re worth, felt uncomfortable wanting more financial independence, or wondered why confidence sometimes lags behind capability, this episode will help you understand why and what to do about it.

Tune in to discover how shifting your money mindset can unlock greater confidence, clearer decision-making, and the freedom to create income through renovating.

“You can have the best strategy in the world, but if your mindset doesn’t support success, you will unconsciously hold yourself back.”

EPISODE HIGHLIGHTS:

  • 00:00 –Welcome & Why Money Mindset Matters in Renovating
  • 02:30 – The Hidden Money Stories Women Carry
  • 05:00 – How Childhood Experiences Shape Financial Confidence
  • 08:30 – Why Women Often Undercharge for Their Skills
  • 11:00 – The Impact of Tall Poppy Syndrome & Wanting to Be Liked
  • 14:30 – Why There Is No Perfect Time to Start
  • 17:00 – Confidence Comes From Action, Not Before It
  • 20:30 – The Role of Community in Normalising Wealth Creation
  • 23:00 – “I Serve, I Deserve” – Balancing Value & Profit
  • 26:00 – Pattern Interrupts: Changing Your Financial Story
  • 29:00 – Why It Has Never Been a Better Time for Women to Build Wealth
  • 32:00 – How Renovating Builds Confidence and Independence
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    Amazing Free Content!LeaLea707 via Apple Podcasts · Australia · 05/22/22
    “I have been listening to this Podcast for a few years now. I love how Bernadette freely shares her experiences and knowledge of renovating and how to create wealth through property. There are many people out there doing a similar things but Bernadette is the real deal. Her down to earth approach reasonates with me and I’ve learned lots from her. I’d highly recommend She Renovates!”
    Just brilliant!fbegeng via Apple Podcasts · Australia · 03/16/22
    “I've been binge-listening to this podcast for the past week and it's absolutely brilliant. Bernadette has amassed so much knowledge and wisdom about renovating and she shares it generously and in a really easy to understand way that's inspired me to give it a go. Her advice is practical and I love that she approaches renovating in a really ethical and open-hearted way. Every episode honestly is gold. I also love that each episode is quite short and addresses a specific topic without any waffle. Thank you so much for this podcast!”
    Practical and honest adviceLuke Marland via Apple Podcasts · Australia · 05/12/21
    “Hands down best renovation podcast there is. There’s no scams or tricks here and Bernadette provides honest and practical advice that you can actually apply to your life. There’s also great insights into the property industry (not just renovating) and Bernadette’s simple approach gives you tools to mitigate risk and fuels confidence to start your own projects.”
    Amazing insights and adviceJennaBrad via Apple Podcasts · Australia · 03/22/21
    “Bernadette is an inspiration. Warm, open and a fountain of wisdom and advice. I’ve learned so much about everything from renovating to selling to creating an independent future from this podcast. Look forward to every episode!”
    Practical Magic For All RenovatorsJames’ Inspiration via Apple Podcasts · Australia · 12/15/20
    “If you need to break through any of your limitations to find the joy and success in renovation, Bernadette is your inspiration and advisor with decades of experience. Her down to earth, practical style of sharing what works and how to keep control of any renovating project is worth tuning in for - week after week. I have done a few renovations in the (distant) past and now feel motivated to go again, this time for a change of pace and new horizons. This podcast shows the way. Thanks Bernadette, James Burgin”
    My Guilty Pleasure..Tanned Greek via Apple Podcasts · Australia · 10/26/20
    “Just dropping by to show my support for your podcast Bernadette. I look forward to each episode and I am never disappointed with the content. It’s such a generous offering and compared to many of the other property podcasts I subscribe to, yours is the clear winner. Perfectly suited to people embarking on a new renovator journey but equally suited to more experienced folk like myself - there’s something for everyone. Keep up the great work. Your honesty is so refreshing! I look forward to future learning and hearing more student success stories. Best, David Michos (And yes... a bloke) 😉”
    You would have to be crazy to miss this !!Lifestylepp via Apple Podcasts · Australia · 10/15/20
    “If you have any interest at all in renovating, you would be crazy not to listen to every episode! As someone who has done many courses and a project manager by trade, i learn something every time. Bernadette is so genuine and generous and totally relatable. Do yourself a favour and subscribe now !”

    Want more?

    If you want to meet up with a group of savvy renovators. I would say come over and join She Renovates Facebook Group. It’s a completely FREE Facebook group and it is growing at the rate of knots. We hit over a thousand members just recently, and now it seems to have picked up momentum. They are all savvy renovating women and men working their little hearts out to live a better life through renovating.

    The only membership you need to grow your renovation business…

    Wonder Women is a combination of live sessions and pre-recorded content to help you get what you need, when you need it. I know that you’re the expert and you’ve got all of your subject knowledge nailed – now it’s time to build the business behind your renovation projects and stop being the worlds best kept secret. 

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