Bernadette sits down with money mindset mentor Denise Duffield-Thomas to explore one of the most underestimated drivers of financial success for renovators, the beliefs we hold about money.
While many aspiring renovators focus on strategy, feasibility, and profit margins, Denise reveals that the real barrier to wealth is often invisible… the unconscious money stories formed long before the first deal is ever done.
In this conversation, Bernadette and Denise unpack how childhood experiences, cultural conditioning, and social expectations shape the way women think about earning, charging, investing, and building wealth.
From undercharging and guilt about wanting more, to the impact of tall poppy syndrome and the pressure to be “nice”, this episode shines a light on the hidden forces that can quietly sabotage financial success.
If you’ve ever hesitated to charge what you’re worth, felt uncomfortable wanting more financial independence, or wondered why confidence sometimes lags behind capability, this episode will help you understand why and what to do about it.
Tune in to discover how shifting your money mindset can unlock greater confidence, clearer decision-making, and the freedom to create income through renovating.
“You can have the best strategy in the world, but if your mindset doesn’t support success, you will unconsciously hold yourself back.”
EPISODE HIGHLIGHTS:
- 00:00 –Welcome & Why Money Mindset Matters in Renovating
- 02:30 – The Hidden Money Stories Women Carry
- 05:00 – How Childhood Experiences Shape Financial Confidence
- 08:30 – Why Women Often Undercharge for Their Skills
- 11:00 – The Impact of Tall Poppy Syndrome & Wanting to Be Liked
- 14:30 – Why There Is No Perfect Time to Start
- 17:00 – Confidence Comes From Action, Not Before It
- 20:30 – The Role of Community in Normalising Wealth Creation
- 23:00 – “I Serve, I Deserve” – Balancing Value & Profit
- 26:00 – Pattern Interrupts: Changing Your Financial Story
- 29:00 – Why It Has Never Been a Better Time for Women to Build Wealth
- 32:00 – How Renovating Builds Confidence and Independence


