The Biggest Obstacle for Women Renovators

The podcast for women who want to create income and a life they love through renovating

Join serial renovator Bernadette Janson as she explores the ins and outs of renovating for profit!

Bernadette has over 30 years of experience in the renovating for profit business. She’s a registered nurse, a renovator, a mum, and a teacher.

140 – How To Use The Power Of Emotion To Sell Your Renovation

Knowing the emotions of selling a home can maximise your renovation profits. Prepare the selling process, with the buyer’s emotions in mind.

How To Use The Power Of Emotion To Sell Your Renovation


  • [01:28] Things to understand when buying, renovating and selling your family home
  • [02:15]Two main parts of the brain that take a role in everyday decision-making
  • [04:06] Having an owner-occupier as your buyer
  • [05:21] Points to consider in preparing a property
  • [07:54] Managing first impressions in your property
  • [10:16] The two-bedroom apartment in Arncliffe
  • [11:36] Selling not just the property but the dream
  • [12:52] Not just about looking for another home but for a better life
  • [15:21] How you can solve a problem with styling before you start spending
  • [16:54] Use the power of story to engage your buyer
  • [17:56] Things to do when struggling for ideas
  • [19:47] Use lighting to emotionally connect with your buyer
  • [21:03] The School of Renovating online event

When they come to look at your property, you want to make sure that you deliver them the message that if they live in this home, their life will be perfect. So no clutter, everything put away, a place for everything and everything in its place.”

~ Bernadette Janson

Understanding The Emotions Of Selling A Home 

In buying a home for yourself, you would have experienced that sensation where you feel like your heart has skipped a beat and had the flutter of excitement when you step into a home. You are deeply connected with it and you want to be able to make it your family home, which becomes a bit of an obsession.

As a renovator, we want to be able to trigger the emotional part of our buyer’s brain. 

Getting the best sales result ensures we can cover all those costs that we need to cover before we get into profit.


How To Prepare A Property For Sale To An Emotional Buyer

Hint: ALL buyers are emotional buyers!

  • Manage first impressions. It takes about three minutes for a potential buyer to understand whether a home is for them or not. An emotional buyer will make the decision before they even know they’ve made it. Here are some Top Reno Style Tips:
    • Manage the street appeal. If you can get more people to get out of their car and come in and look at your property, then you are increasing the supply of potential buyers and the likelihood that more than one person will fall in love with it and want to buy it. 
    • Obscured view at the entrance door. Ideally have a scenario when someone steps in the house, they can’t see a lot of what’s to come. The home sort of reveals itself in stages, stepping in the door and maybe seeing a beautiful piece of artwork or a whole table. Something that grounds them and makes them feel there is more to come, but what they see in that first moment is very beautiful.
    • Create a  wow feeling as they see the Hero room.  The strongest room in the house often will be the kitchen or outdoor living scenarios. If you’ve got something that’s an open plan, you can see that your life will be pretty well perfect, you will be an entertainer.
  • Give them what they want by selling them the dream. You want to make sure that you deliver them the message that if they live in this home, their life will be perfect. No clutter and that there’s a place for everything and everything in its place. This means making sure if someone opens a wardrobe, what they see inside is tidy. Not that they open a wardrobe and everything tumbles out on top of them.
  • Expand their dream with your offering. You are well on the way to getting the outcome you want as you engage with your buyer’s future goals.
  • Use the power of the story to engage your buyer. Every property has a story to tell and stories help create connections. You would know that when you go and look at properties – the agent will have some sort of story about the property.
  • Put together property fact sheets. It’s an important task in which you go through every single room and you write a description of what they’re buying because if you don’t tell your buyer what they’re getting, they won’t know.
    The agent doesn’t have time to outline every single feature and things get missed. 
  • Use the lighting to engage your buyer emotionally. Lighting is extremely powerful because it has an ethereal effect and it can sell 24/7. Look at what you can do in the garden, in the windows, to be able to use some accent lighting that will draw people’s attention to the property as they drive past you.

The Two-Bedroom Apartment Renovation In Arncliffe

Odette did this renovation in Arncliffe and what we were really concerned about is the apartment was right at the back of the building and it was a bit of a track to get to it. Getting to the apartment is not ideal.

If you’ve got a situation like this, you need to do something to draw people inTo make that as perfect as possible. Our selling agent brought a pair of secateurs and tidied up the hedge going down that track. so that people weren’t going to get whacked in the face by errant strands of Jasmine sticking out!

There is a reason why they’re looking for another home. And it’s important to note that it’s not just a home that they are looking for, they’re looking for a better life.” 

~ Bernadette Janson

Also check the engaging article, 7 Helpful Tips To Engaging Emotion To Sell Your Renovation Property, with more insights about using the power of emotion to maximise your renovation profits.


The School Of Renovating Is Going Bigger And Better

What we’ve decided to do is to go all out with our annual SheRenovates conference this year. Within the next week, we will be releasing the details as we have moved the date to the end of the year.

We were hoping that we would have been out of lockdown so we could do it live, but that’s looking increasingly unlikely. We have just decided to bite the bullet and accept that we are not going to be doing it live but will do our very best to make it the most amazing online event you’ve ever attended! 

One decision we’ve made is we’re going to have a two-day conference and have got some awesome things lined up for it.

Watch our emails because we will be opening up for ticket sales very soon which you’re going to love!

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    Amazing Free Content!LeaLea707 via Apple Podcasts · Australia · 05/22/22
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    “I have been listening to this Podcast for a few years now. I love how Bernadette freely shares her experiences and knowledge of renovating and how to create wealth through property. There are many people out there doing a similar things but Bernadette is the real deal. Her down to earth approach reasonates with me and I’ve learned lots from her. I’d highly recommend She Renovates!”
    Just brilliant!fbegeng via Apple Podcasts · Australia · 03/16/22
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    “I've been binge-listening to this podcast for the past week and it's absolutely brilliant. Bernadette has amassed so much knowledge and wisdom about renovating and she shares it generously and in a really easy to understand way that's inspired me to give it a go. Her advice is practical and I love that she approaches renovating in a really ethical and open-hearted way. Every episode honestly is gold. I also love that each episode is quite short and addresses a specific topic without any waffle. Thank you so much for this podcast!”
    Practical and honest adviceLuke Marland via Apple Podcasts · Australia · 05/12/21
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    “Hands down best renovation podcast there is. There’s no scams or tricks here and Bernadette provides honest and practical advice that you can actually apply to your life. There’s also great insights into the property industry (not just renovating) and Bernadette’s simple approach gives you tools to mitigate risk and fuels confidence to start your own projects.”
    Amazing insights and adviceJennaBrad via Apple Podcasts · Australia · 03/22/21
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    “Bernadette is an inspiration. Warm, open and a fountain of wisdom and advice. I’ve learned so much about everything from renovating to selling to creating an independent future from this podcast. Look forward to every episode!”
    Practical Magic For All RenovatorsJames’ Inspiration via Apple Podcasts · Australia · 12/15/20
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    “If you need to break through any of your limitations to find the joy and success in renovation, Bernadette is your inspiration and advisor with decades of experience. Her down to earth, practical style of sharing what works and how to keep control of any renovating project is worth tuning in for - week after week. I have done a few renovations in the (distant) past and now feel motivated to go again, this time for a change of pace and new horizons. This podcast shows the way. Thanks Bernadette, James Burgin”
    My Guilty Pleasure..Tanned Greek via Apple Podcasts · Australia · 10/26/20
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    “Just dropping by to show my support for your podcast Bernadette. I look forward to each episode and I am never disappointed with the content. It’s such a generous offering and compared to many of the other property podcasts I subscribe to, yours is the clear winner. Perfectly suited to people embarking on a new renovator journey but equally suited to more experienced folk like myself - there’s something for everyone. Keep up the great work. Your honesty is so refreshing! I look forward to future learning and hearing more student success stories. Best, David Michos (And yes... a bloke) 😉”
    You would have to be crazy to miss this !!Lifestylepp via Apple Podcasts · Australia · 10/15/20
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    “If you have any interest at all in renovating, you would be crazy not to listen to every episode! As someone who has done many courses and a project manager by trade, i learn something every time. Bernadette is so genuine and generous and totally relatable. Do yourself a favour and subscribe now !”

    Want more?

    If you want to meet up with a group of savvy renovators. I would say come over and join She Renovates Facebook Group. It’s a completely FREE Facebook group and it is growing at the rate of knots. We hit over a thousand members just recently, and now it seems to have picked up momentum. They are all savvy renovating women and men working their little hearts out to live a better life through renovating.

    The only membership you need to grow your renovation business…

    Wonder Women is a combination of live sessions and pre-recorded content to help you get what you need, when you need it. I know that you’re the expert and you’ve got all of your subject knowledge nailed – now it’s time to build the business behind your renovation projects and stop being the worlds best kept secret. 

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