How To Use Social Media To Book Out Your Holiday Home

The podcast for women who want to create income and a life they love through renovating

Join serial renovator Bernadette Janson as she explores the ins and outs of renovating for profit!

Bernadette has over 30 years of experience in the renovating for profit business. She’s a registered nurse, a renovator, a mum, and a teacher.

201 – How To Use Social Media To Book Out Your Holiday Home

In this podcast interview, Bernadette Janson speaks to Katrina Lumsden about how holiday home owners can use social media to boost bookings. Katrina, who is an interior designer and property investor, shares her expertise on Instagram and Facebook, and the importance of the human connection these platforms provide. She emphasizes how Instagram can offer an opportunity to connect with potential clients, particularly those in the older demographic who are still using Facebook.

Throughout the interview you will pick up useful tips and insights into how to utilize social media to elevate holiday properties and attract more bookings.

Watch the Episode on Video:

EPISODE HIGHLIGHTS:

00:00 Intro
00:40 Who is Katrina Lumsden
02:44 Katrina’s big dream of designing a holiday property
03:18 The importance of social media for holiday rental property owners.
04:13 Importance of connection and engagement with potential clients through Instagram
05:00 Worldwide and free availability of Instagram as a marketing tool.
06:41 Using Facebook for property promotion
08:01 The importance of professional photography and using trending audio on Instagram.
10:12 Follower numbers and the importance of nurturing the community.
11:49 Instagram’s visual appeal
12:18 Importance of beautifully designed and styled holiday homes
14:45 Short-term rental plan for Bernadette Janson’s Darley Street property
15:25 Importance of introducing yourself if you own a holiday home
16:36 Posting reels
17:28 Trending audio in reels
19:08 Importance of having a style guide and cohesive branding for Instagram
20:25 Targeting the right market for your Instagram content
21:49 Katrina Lumsden’s services

Obviously you want to have a lot of followers because the more followers you've got, the more people's eyes you've got on your business and on your property. But it's more about the engagement and the way that you're connecting with the people that you actually have within your community”

Katrina Lumsden

Resources
https://www.linkedin.com/in/bernadette-janson-3411652b

The School Of Renovating
https://www.theschoolofrenovating.com

Studio Haven
https://www.studiohaven.com.au/holidayhomesocials

Studio Haven’s Instagram Account
https://www.instagram.com/studiohaven_au/?hl=en

She Renovates Podcast
https://www.theschoolofrenovating.com/podcasts-page/

Airbnb
https://www.airbnb.com/

251 – The Power of a Vision Board with Elizabeth Gordon

September 2, 2024

Join us on the She Renovates podcast as Bernadette and Stephen take you on a journey through their car-bound conversation, unraveling the mysteries of builders, contracts, and roofs.

Learn how to navigate the tendering process, avoid pitfalls, and empower yourself in the renovation game. With over 40 years of experience, their insights are your secret weapon.

Tune in now and discover the keys to creating the home—and life—of your dreams.

“It’s really important to read the contract and if you don’t understand something, ask, just don’t be afraid to ask if something doesn’t make sense or you don’t understand what it is, get them to explain it to you.

If they are asking you to sign their contract, you need to be clear what it is that you’re signing up to.”

250 – How Accurate Property Valuations Can Boost Your Renovation Success

August 27, 2024

Join us on the She Renovates podcast as Bernadette and Stephen take you on a journey through their car-bound conversation, unraveling the mysteries of builders, contracts, and roofs.

Learn how to navigate the tendering process, avoid pitfalls, and empower yourself in the renovation game. With over 40 years of experience, their insights are your secret weapon.

Tune in now and discover the keys to creating the home—and life—of your dreams.

If they are asking you to sign their contract, you need to be clear what it is that you’re signing up to.”

249 – Want to Convert a Garage Into a Bedroom Here are 10 important considerations

July 31, 2024

Join us on the She Renovates podcast as Bernadette and Stephen take you on a journey through their car-bound conversation, unraveling the mysteries of builders, contracts, and roofs.

Learn how to navigate the tendering process, avoid pitfalls, and empower yourself in the renovation game. With over 40 years of experience, their insights are your secret weapon.

Tune in now and discover the keys to creating the home—and life—of your dreams.

If they are asking you to sign their contract, you need to be clear what it is that you’re signing up to.”

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If you loved the episode, I would be so grateful if you shared it on social media or left a review!

“I have been listening to this Podcast for a few years now. I love how Bernadette freely shares her experiences and knowledge of renovating and how to create wealth through property. There are many people out there doing a similar things but Bernadette is the real deal. Her down to earth approach reasonates with me and I’ve learned lots from her. I’d highly recommend She Renovates!”

“I've been binge-listening to this podcast for the past week and it's absolutely brilliant. Bernadette has amassed so much knowledge and wisdom about renovating and she shares it generously and in a really easy to understand way that's inspired me to give it a go. Her advice is practical and I love that she approaches renovating in a really ethical and open-hearted way. Every episode honestly is gold. I also love that each episode is quite short and addresses a specific topic without any waffle. Thank you so much for this podcast!”

“Hands down best renovation podcast there is. There’s no scams or tricks here and Bernadette provides honest and practical advice that you can actually apply to your life. There’s also great insights into the property industry (not just renovating) and Bernadette’s simple approach gives you tools to mitigate risk and fuels confidence to start your own projects.”

“Bernadette is an inspiration. Warm, open and a fountain of wisdom and advice. I’ve learned so much about everything from renovating to selling to creating an independent future from this podcast. Look forward to every episode!”

“If you need to break through any of your limitations to find the joy and success in renovation, Bernadette is your inspiration and advisor with decades of experience. Her down to earth, practical style of sharing what works and how to keep control of any renovating project is worth tuning in for - week after week. I have done a few renovations in the (distant) past and now feel motivated to go again, this time for a change of pace and new horizons. This podcast shows the way. Thanks Bernadette, James Burgin”

“Just dropping by to show my support for your podcast Bernadette. I look forward to each episode and I am never disappointed with the content. It’s such a generous offering and compared to many of the other property podcasts I subscribe to, yours is the clear winner. Perfectly suited to people embarking on a new renovator journey but equally suited to more experienced folk like myself - there’s something for everyone. Keep up the great work. Your honesty is so refreshing! I look forward to future learning and hearing more student success stories. Best, David Michos (And yes... a bloke) 😉”

“If you have any interest at all in renovating, you would be crazy not to listen to every episode! As someone who has done many courses and a project manager by trade, i learn something every time. Bernadette is so genuine and generous and totally relatable. Do yourself a favour and subscribe now !”

Want more?

If you want to meet up with a group of savvy renovators. I would say come over and join She Renovates Facebook Group. It’s a completely FREE Facebook group and it is growing at the rate of knots. We hit over a thousand members just recently, and now it seems to have picked up momentum. They are all savvy renovating women and men working their little hearts out to live a better life through renovating.

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Wonder Women is a combination of live sessions and pre-recorded content to help you get what you need, when you need it. I know that you’re the expert and you’ve got all of your subject knowledge nailed – now it’s time to build the business behind your renovation projects and stop being the worlds best kept secret.

The podcast for women who want to create income and a life they love through renovating

201 – How To Use Social Media To Book Out Your Holiday Home

Watch the Episode on Video:

Related Posts

251 – The Power of a Vision Board with Elizabeth Gordon

250 – How Accurate Property Valuations Can Boost Your Renovation Success

249 – Want to Convert a Garage Into a Bedroom Here are 10 important considerations

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